SEO Case Studies
Real results from client accounts, shown with the call tracking screenshots behind them. Business type and country only, periods in months, and every paid advertising row left out, so you see what SEO alone delivered.
- 11 accounts
- Screenshots shown
- Paid ads excluded
The biggest result in our portfolio
An event equipment rental business in the US, measured over 17 months.
Revenue logged from organic search and the Google Business Profile, from 384 conversions. Non-branded Google organic search alone brought $203,551 in a single 7 month stretch.
Every row is an organic or profile source. Google Ads, $425,106 over 7 months, excluded.
Ten local SEO results, side by side
The same 7 month window, organic and Business Profile sources only.
| Business | Period | Organic and profile result |
|---|---|---|
| Event equipment rental | 7 months | $257,167 revenue, 63 conversions |
| Laser and skin clinic | 7 months | $103,312 revenue, 957 conversions |
| Garage door repair (A) | 7 months | $63,251 revenue, 206 conversions |
| Body care clinic | 7 months | $61,854 revenue, 145 conversions |
| Legal documentation | 7 months | $47,601 revenue, 107 conversions |
| Home staging | 7 months | $42,807 revenue, 227 conversions |
| Garage door repair (B) | 7 months | $35,910 revenue, 113 conversions |
| Balloon and event decor | 7 months | $17,596 revenue, 47 conversions |
| Garage door repair (C) | 7 months | $13,417 revenue, 41 conversions |
| HVAC company | 7 months | 1,392 profile contacts, 40 to 346 a month |
Clinics and healthcare
Revenue logged from Google Business Profile and Google organic search, from 957 conversions. The profile alone brought 2,667 contacts, 762 conversions and $82,022.
Google Business Profile row only. Google Ads and Bing paid excluded.
Revenue from the Business Profile ($33,365), Google organic ($20,713) and Bing organic ($7,775), from 145 conversions.
Profile row shown. Paid rows excluded.
Contacts from the Business Profile (973) and Google organic (363). Monthly contacts grew from 56 in the first month to 173 in the tenth.
No revenue tracked by this client.
Trades and home services
Revenue from the Business Profile ($36,371) and Google organic ($26,880), from 206 tracked conversions.
Profile row shown. Google Ads, $437,412 in the same period, excluded.
All organic: 7,402 contacts and 113 conversions across the Business Profile, Google organic and Bing organic.
All rows are organic or profile sources.
Revenue from the Business Profile: 5,293 contacts and 41 conversions.
Profile row only. Google Ads excluded.
Monthly contacts from the Business Profile grew from 40 in the first month to 346 in the fourth, with 1,392 profile contacts in total.
Shown for profile growth only. This client's revenue came mostly from ads.
Professional services, property and events
Revenue from Google organic search alone: 1,367 contacts and 107 conversions.
Google organic row only. Facebook and Google Ads rows removed.
Revenue from the Business Profile ($23,535) and organic search ($19,272), from 227 conversions. Contacts grew from 1 a month to 111 a month over 8 months.
Profile row shown. Google Ads excluded.
Revenue from the Business Profile and organic search. Profile contacts grew every month, from 61 in the first month to 247 in the seventh.
Profile row shown. Google Ads and Facebook excluded.
How to read these results
Every figure on this page comes from the client's own call tracking or analytics. "Contacts" means calls, forms and texts the tracker recorded, including repeat callers. "Conversions" and "revenue" are what the client logged against those contacts.
Paid advertising is always left out. Several of these clients also ran Google Ads, and their reports include those rows. We removed them, so every number here comes from organic search or the Google Business Profile.
Names are removed because most clients prefer not to be named. Each case shows the type of business, the country and the length of time measured. These are past results for other businesses, not a promise of what yours will do.
Why our case studies are in the US
Our team has spent more than 15 years doing SEO, much of it for local businesses in the US and Australia, where call tracking with revenue logging is common. That gives us unusually clear proof of what organic search and Business Profiles bring in.
The work is the same in Birmingham: a well run Business Profile, strong service and area pages, real reviews and earned links. The map pack works the same way in Edgbaston as it does in Ohio. What changes is the local detail, which is why our Birmingham SEO plans start with checks from inside the city.
What these results had in common
Looking across the ten accounts, the same few things did most of the work: a Business Profile kept complete and active, service pages that matched what people searched, steady genuine reviews and a site Google could crawl without trouble. That is the core of our local SEO Birmingham work.
None of them relied on tricks. The biggest gains came from doing the basics thoroughly and keeping at them month after month, which is exactly what our monthly plans are built around.
Case study FAQs
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